• Internet Social Media
  • Download E-books The Economic Costs and Implications of High-Technology Hardware Theft PDF

    By James N. Dertouzos

    This file offers the result of a learn undertaken on the request of the yank Electronics organization and a consortium of high-tech industries. in response to a nine-month survey of ninety five agencies, representing nearly forty percentage of the revenues quantity for the pc, semiconductor, harddisk, and mobile phone industries, the authors estimate that direct charges of robbery are virtually $250 million. oblique expenditures (such as misplaced revenues and dear theft-reduction ideas) and losses may well push overall losses prior $5 billion. and shoppers proportion the cost of high-tech losses, yet corporations don't regularly have the industrial incentive to take a position in applicable safety features. on the grounds that 1996, robbery has declined considerably, and up to date safety features followed through person businesses seem to be very not pricey. The authors suggest extra such investments and recommend that the biggest payoff will come from expecting what items are such a lot weak and devising particular strategies to guard them. furthermore, they suggest strengthening collaborative industry-law enforcement efforts to aid music the hazard, count on pursuits, and establish and disable stolen estate.

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  • Download E-books Blogging For Dummies, 3rd Edition PDF

    By Susannah Gardner

    The running a blog bestseller, now absolutely up to date to mirror the most recent instruments and techniques

    Blogging is eternally evolving, and continues to be crucial for someone who wishes a particular internet presence. there are various innovations that encompass blogging-on every thing from running a blog software program to internet hosting services-and this enjoyable and pleasant advisor will get you began so can start logging in hours of blogging!

    Building at the good fortune of the 2 prior bestselling variants, this newest revision comprises crucial running a blog fundamentals, the weather required of a superb web publication, and the instruments you will have to start. you will find the best way to be certain the fitting running a blog software program for you, even if you'll want to run your personal web publication or use a full-service web hosting website, and the way to establish an account and write your first post.

    • Builds at the earlier bestselling variations and covers the newest ads instruments to draw an viewers, tools for creating wealth along with your weblog, and how you can degree your blog's success
    • Includes updates to the foremost running a blog software program utilities together with Google's Blogger, TypePad, and WordPress
    • Walks you thru the newest search engine marketing concepts for expanding your blog's visibility
    • Reviews the latest plug-ins and instruments that may let you expand your blog

    If you are in a fog approximately the way to web publication, then this easy-to-understand consultant is the fitting booklet for you.

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  • Download E-books Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) PDF

    By Simon Salt

    Front cover

    “Too many of us are working round these days calling themselves ‘social media experts.’ Simon does not name himself that. His consumers do. and they are correct. i will learn something this guy writes.”

    –Peter Shankman


    Back cover

    Social situation Marketing

    Breakthrough social situation advertising recommendations for selling
    your carrier, product, or venue!

    Social place Marketing deals strong new how you can advertise essentially any product, carrier, or venue. Now, pioneering professional Simon Salt exhibits precisely how you can utilize it! Salt introduces Foursquare, Gowalla, Yelp, and different apps, assisting you decide your top techniques, and construct reasonably priced advertising and marketing courses that paintings. via genuine examples, you’ll how to succeed in your key audiences and segments…craft and execute successful thoughts on reasonable budgets…measure task and calculate ROI…avoid high priced mistakes…and even more! no matter what your objective, position, or undefined, this e-book may also help you discover new buyers the place they're, increase loyalty and retention, and supercharge profits!


    You’ll learn the way To:

    •           know the way social position advertising works and what it might (and can’t) do in your business

    •           study the dazzling realities approximately who makes use of social situation software

    •           comprehend your clients and their motivations–and construct advertising and marketing plans round them

    •           enhance groups of purchaser advocates who’ll paintings in your behalf

    •           Use video games, competitions, time-limited bargains, and different cutting edge approaches

    •           effectively achieve kids, tweens, ladies, or men

    •           detect confirmed techniques for model, retail, hospitality, and restaurants

    •           successfully deal with feedback, and rework negatives into positives

    •           Preview brand-new social situation instruments, together with Google Hotpot

    •           comprehend the privateness matters linked to social position marketing


    SIMON SALT is a key social media influencer who works with huge manufacturers and foreign PR businesses. After partaking in 3 succes1tups, he now leads his personal advertising communications enterprise, whose buyer checklist contains Fortune® 500 businesses. Salt is now undertaking a Social Media roadshow, talking on social position sharing around the usa. He has spoken at significant meetings together with BlogWorld, web Summit, and may communicate at SXSW 2011.




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  • Download E-books Making Connections with Blogging: Authentic Learning for Today's Classrooms PDF

    By Lisa Parisi

    A few scholars locate writing to be a chore. Others write to get an project performed yet do not installed any additional attempt. there is not anything like running a blog to alter these attitudes! scholars will adventure an entire new point of engagement after they are writing for an viewers, writing approximately themes they're attracted to, and responding to their classmates' posts. carry running a blog into your school room, and your scholars won't merely be enthusiastic about their paintings, they're going to additionally advance their writing, analyzing comprehension, serious pondering, electronic citizenship, and conversation skills.

    Parisi and Crosby convey you ways you should use running a blog with any pupil as part of any curriculum-not as an add-on, yet as an built-in a part of your classes. examine step-by-step the best way to web publication, get rules on your curriculum region, and know how to control running a blog within the lecture room. Get your scholars running a blog, and alter how studying happens.

    The overseas Society for expertise in schooling (ISTE) is the relied on resource for pro improvement, wisdom iteration, advocacy and management for innovation. ISTE is the most popular club organization for educators and schooling leaders engaged in bettering instructing and studying by means of advancing the powerful use of know-how in PK-12 and instructor schooling. domestic of the nationwide academic expertise criteria (NETS), the heart for utilized examine in academic know-how (CARET), and ISTE's annual convention (formerly referred to as the nationwide academic Computing convention, or NECC), ISTE represents greater than 100,000 execs around the world. We aid our contributors with details, networking possibilities, and information as they face the problem of remodeling schooling.

    a few of the components within which we post are:
    -Web. 2.0 within the classroom-RSS, podcasts, and more
    -National academic know-how criteria (NETS)
    -Professional improvement for educators and administrators
    -Integrating expertise into the study room and curriculum
    -Safe practices for the net and technology
    -Educational expertise for parents

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  • Download E-books Ich glaube, es hackt!: Ein Blick auf die irrwitzige Realität von Computer, Smartphone und IT-Sicherheit (Protocollen Voor De Ggz) (German Edition) PDF

    Mit diesem Buch lernen Sie, wie Sie sich und Ihren machine schützen und was once Sie über unsere digitalen Tücken und Lücken alles wissen sollten. Die Technik, die uns heute überschwemmt, lässt uns gar keine likelihood mehr, alles so abzusichern, dass wir auch wirklich sicher sind. Lernen Sie aber die Waffen Ihrer Gegner und Ihre eigenen Abwehrmöglichkeiten kennen. Doch keine Sorge, bei diesem Blick in den Giftschrank der IT müssen Sie bei Leibe kein IT-Profi sein. Die vierte, erweiterte und aktualisierte Auflage ist mit vielen neuen Beispielen aus dem Technikalltag ausgestattet. Technisch veraltete Kapitel wurden gestrichen, neue Episoden z.B. zur Sicherheit von Wischpasswörtern oder über digitales Geld wurden eingefügt. Der TV-Experte Tobias Schrödel schreibt unterhaltsam und klärt auf – IT-Sicherheit geht uns eben alle an. Ein Buch insbesondere für Nicht- Fachleute. Daher: Zu Risiken und Nebenwirkungen bei computing device, cellphone & Co. fragen Sie am besten Tobias Schrödel – oder Ihren Datenschützer.

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  • Download E-books Seo: How to Get On the First Page of Google (SEO Bible) (Volume 1) PDF

    By Thomas Clayton

    Do you need to easy methods to grasp search engine optimization? Get this ebook and persist with My step-by-step Explanations!

    SEO: tips to Get at the First web page of Google

    you might have noticeable the advertisements. For simply $0.99 you will get a website. For $9.99 per 30 days, you can begin your personal site. yet what have you ever discovered? have you ever stumbled on your enterprise isn't getting net revenues? Are you someplace on web page a hundred within the Google seek engine? A myriad of labor is going into making a site that's worthwhile of Google’s first web page. if you would like this score, you have to be smarter, instead of operating harder.
    It takes beginning out effectively, together with your site. there'll be trial and mistake. such a lot of all, a magic resolution doesn't exist. anyplace that's supplying anything for terribly little goes to make you're employed tougher to get what you want in your web site. Any corporation delivering to promote you hyperlinks to enhance your site, goes to wreck your website.
    were you aware Google makes approximately 500 adjustments to their set of rules every year? think what those alterations are going to do in your web site score, really, while Google is trying to make the person adventure terrific. Google’s motto is to make sure while a person conducts a seek in Google they see the outcome they need at the first couple of pages.
    SEO (SEO) has enormously replaced even within the final 5 years. Ten years in the past, it was once approximately key terms. The extra keyword phrases you used the higher. A gradual shift in the direction of caliber content material started and is now in complete impression. when you junk mail your articles with key terms, with low caliber content material, you can be penalized. in case you try and trick Google, you'll turn out within the black gap for net web content.
    a couple of golden ideas are wanted sooner than you bounce into the web optimization guidance supplied during this publication:

    • Determine your funding abilities
    • Write caliber content
    • Get your site indexed
    • Use keyword phrases appropriately
    • Pay consciousness to the technical aspects
    • Avoid blunders others make

    the fundamentals of search engine optimization are contained inside of those pages. even though, it truly is an ever-changing subject, with new ideas, counsel, and techniques popping out every year. the one manner you could stay alongside of the alterations is to concentrate, proceed to examine the search engine marketing area of interest, and stay alongside of the alterations Google makes to enhance the person event.
    you've got one goal—to raise your source of revenue through shopper purchases. search engine optimisation practices can assist you succeed in this target, by way of assisting you get extra viewers in your website, however the paintings doesn't cease there. you need to have anything that entices a client to stay in your site. The extra time a customer spends in your website, the extra suitable Google will locate your site and raise your web page score.


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  • Download E-books Creative Web Design with Adobe Muse PDF

    By David Asch

    You’ve discovered your Muse; now the best way to create with it

    Creative website design with Adobe Muse is a step by step advisor to making fully-featured web content utilizing Adobe Muse. Adobe Muse could be a advanced software, and website design itself isn't any effortless activity, even though your consumers may perhaps imagine so. This ebook takes you from the preliminary layout and structure degree correct as much as assisting you post your fantastically designed and richly constructed website. each one bankruptcy covers a distinct part of the web site and, in flip, introduces the instruments and lines of this system, observed via invaluable counsel and tips that assist you accelerate your workflow. stick to alongside as an internet site is made out of inspiration to execution and wealthy content material corresponding to slideshows, galleries, and social media are included. See how every one element of an internet site is created with Muse; watch as it’s released; and stopover at the ultimate model after studying the way it used to be made. If seeing an internet site created begin to end wasn’t adequate, this ebook additionally features:

    • Tips on the way to include Photoshop into Muse
    • A significant other site that used to be created with Muse the place you will get up to the moment assurance on Muse and different tutorials that can assist you layout the right website

    Through this ideal mixture of guideline and concept, you’ll be up and working with Adobe Muse in no time.

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  • Download E-books Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself -- Minutes) PDF

    Sams educate your self fb® for enterprise in 10 Minutes gives you simple, useful solutions if you desire speedy effects. by means of operating via its 10-minute classes, you’ll benefit from Facebook’s strong new company instruments: fb Pages, locations, bargains, advertisements, and extra! assistance indicate shortcuts and ideas; Cautions assist you stay away from universal pitfalls; Notes offer extra information.


    10 mins is all you must learn the way to…

    • Define your Facebook-centric on-line enterprise strategy
    • Plan and create your “business-friendly” own fb web page
    • Create a fb web page, sometimes called a “fan page,” on your business
    • Build your Wall with customer-focused prestige updates
    • Create greater details, pictures, and Discussions tabs
    • Find and set up Apps which could aid your business
    • Claim and edit your fb locations web page, and get clients to “check in”
    • Plan, objective, write, and layout reasonably cheap fb advertisements that work
    • Promote your fb presence and tune its impact
    • Offer fb bargains that allure new customers
    • Avoid universal fb enterprise mistakes

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  • Download E-books Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever PDF

    By Ric Dragon

    Manage your entire social media advertising efforts with repeatable, improvable tactics

    Winner of a 2013 Small enterprise publication Award for Social Media

    “In learning social media we should also embody social sciences. Sociology, psychology, neuroscience, statistical research, ethnography, in addition to advertising are on the resource of Social Marketology, and Dragon explains how and why it issues to business.”
    ―Brian Solis, writer of Then finish of industrial as Usual

    “There is not any longer any doubt that social media is likely one of the key electronic tendencies which are reshaping today’s industries, manufacturers, and consumer networks. Ric Dragon’s immensely useful consultant can help you get the main from your personal social media funding by means of making a choice on the procedures and top practices that construct genuine and worthy company relationships. learn it, and use it, today!”
    ―David Rogers, bestselling writer of The community is Your Customer

    “If you think that fb, Twitter, and so on are easily tendencies or fads, you’re lacking the larger photograph. shoppers are extra attached than ever sooner than, and they're hugely untethered (thanks to smartphones and tablets). Now that we’re prior the full ‘Do i actually want social media for my business?’ Ric is right here with Social Marketology, a sensible examine the way to get social media geared up to your business.”
    ―Mitch Joel, President of Twist picture and writer, blogger, and podcaster at Six Pixels of Separation

    About the Book:

    Covering matters starting from the best-tasting breakfast cereal to the most recent advancements in melanoma remedy, own interactions are taking place with elevated frequency on social media. And on the way to hook up with clients, you don't have any selection yet to affix their conversations. This a lot has been proven through the mountains of social media advertising literature produced in contemporary years.

    What has not been tested are the easiest practices for developing the main perfect social media process to your specific needs―and that’s the place this ebook is available in.

    In Social Marketology, cofounder Ric Dragon of the popular SEO company DragonSearch, takes social media advertising and marketing to the following step―showing tips to decide on the easiest instruments on your wishes and enhance a method adapted in your goals.

    Drawing from such approach methodologies as LEAN and the aptitude adulthood version, Dragon is helping you strengthen a social media strategy that's quantifiable, repeatable―and improvable. His approach relies on those simple steps:

    • Focus on fascinating results: imaginative and prescient, objectives, pursuits, and Metrics
    • Pinpoint the very smallest segments of your clients
    • Determine the groups to which those microsegments belong
    • Identify the influencers of these groups
    • Create an motion plan on your venture
    • Measure and continuously enhance your efforts

    The fantastic thing about Dragon’s approach is its middle flexibility. New social media structures are bound to pop up within the close to destiny. Any method in accordance with the equipment during this ebook might be tailored to take complete benefit of them.

    The age of blind trial and mistake for social media sellers is over. Social Marketology presents the capability to enforce a good crusade that's testable, controllable, and entirely built-in inside of broader campaigns and goals.

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  • Download E-books The Future of Computing Performance: Game Over or Next Level? PDF

    The finish of dramatic exponential development in single-processor functionality marks the top of the dominance of the only microprocessor in computing. The period of sequential computing needs to crumple to a brand new period within which parallelism is on the vanguard. even supposing vital clinical and engineering demanding situations lie forward, this can be an opportune time for innovation in programming structures and computing architectures. we've already all started to determine variety in machine designs to optimize for such concerns as energy and throughput. the following iteration of discoveries is probably going to require advances at either the and software program degrees of computing systems.

    there is not any ensure that we will make parallel computing as universal and simple to exploit as yesterday's sequential single-processor desktops, yet except we aggressively pursue efforts prompt by means of the techniques during this publication, will probably be "game over" for development in computing functionality. If parallel programming and comparable software program efforts fail to turn into frequent, the advance of interesting new functions that force the pc will stall; if such innovation stalls, many different components of the economic climate will persist with suit.

    The way forward for Computing Performance describes the standards that experience resulted in the longer term barriers on progress for unmarried processors which are in keeping with complementary steel oxide semiconductor (CMOS) know-how. It explores demanding situations inherent in parallel computing and structure, together with ever-increasing energy intake and the escalated requisites for warmth dissipation. The booklet delineates a learn, perform, and schooling time table to assist conquer those demanding situations. The way forward for Computing Performance will consultant researchers, brands, and data know-how execs within the correct course for sustainable development in computing device functionality, in order that we could all benefit from the subsequent point of advantages to society.

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